Shoemakers with timeless style, quality craftsmanship, and an outdated website, Bed|Stü, came to RICO.
Bed|Stü
An ecommerce site that honors handcrafted excellence
We re-imagined the site to represent Bed|Stü’s impeccable quality and aesthetic through bold visuals, seamless function and a fantastic user experience.
Moodboards
- Legacy
- Humanistic
- Simple
Through a series of stakeholder interviews and research, we first developed moodboards that captured the brand’s essence and acted as a reference point throughout the project keeping us spot-on with the Bed|Stü brand.
User Interface
To better emulate a real-life shopping experience, the user experience had to be nearly invisible. We eliminated non-essentials from each page and designed buttons and interface elements that blended seamlessly into the Bed|Stü aesthetic.
User Education
With a rich history of shoemaking, we wanted Bed|Stü’s users to be able to share the same appreciation and understanding of the craft. We began with basic, like a simplistic, recognizable diagram to introduce users to lesser known aspects of a well-made shoe.
like real-life shopping, but better
To better emulate a real-life shopping experience, the user experience had to be nearly invisible. We eliminated non-essentials from each page and designed buttons and interface elements that blended seamlessly into the Bed|Stü aesthetic.
Iconography
In developing icons, we preserved the true shape and hallmark of Bed|Stü, transforming popular styles in their catalog into simplistic, but recognizable silhouettes dotted with key details and layered with the well-worn texture of Bed|Stü.
